Philips Electronics Canada begins campus grooming campaign
Philips Electronics Canada has begun a marketing campaign for its Philips Male Grooming product line called "Express Yourself Every Day." The campaign, aimed primarily at young males, will take place at ten college and university campuses nationally. It features a character named Coach Niki and a group of promotional workers dressed as cheerleaders who will conduct two-day events at each campus to demonstrate the products. The initiative also includes a website at <http://www.philipsgroomu.ca>. Visitors to the site can enter a draw for a $10,000 scholarship from Philips. Social media activities are also being used. The campaign was developed by Tag Idea Revolution, with campus advertising placed by Carat and national public relations conducted by OneVoice Canada.