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Royal Canadian Mint hires Cossette, Hill & Knowlton

The Royal Canadian Mint has retained Cossette to handle its marketing and advertising campaigns in Canada for the next three years. Cossette won the account in a review involving five finalists. The agency will develop marketing and communications programs intended to raise the profile of the mind, increase its reputation and increase sales. "Cossette's business model, which adapts to each client and their changing needs, made them the clear choice to lead this segment of the mint's business over the next three years," said Patrick Hadsipantelis, vice-president of marketing and communications at the Royal Canadian Mint. "Moreover, based on the creativity and strategic thinking demonstrated by Cossette in their proposal, we look forward to bringing the mint story to life in new and imaginative ways."

The mint has also retained Hill & Knowlton Canada as its communications agency of record for the next three years. The agency won the account in a competitive review involving an unknown number of contenders. Hill & Knowlton has provided various communications services to the mint for eight years, including its Olympic program, a number of circulation coin programs and corporate communications. "As a Crown Corporation, we operate in both public and private environments," said Hadsipantelis. "Our agency must understand the unique requirements of this scenario and the multitude of stakeholders that effect the success of our business and Hill & Knowlton was the clear choice. H&K's passion for our business and ability to provide integrated communications solutions that meet all our needs makes them an ideal partner."

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