Tourisme Montreal hires Touche PHD
Tourisme Montréal has retained of Touché PHD of Montreal as its media placement agency. The firm won the account in a tendering process involving an unknown number of contenders. The assignment includes media strategy and planning, buying and placement. Touché PHD will work in association with SidLee, Tourisme Montréal's brand agency. "The tourist destination environment is extremely competitive, which is why it was necessary for us to choose an agency known for its superior media strategy and a team who deftly navigates through the sea of emerging media tools," said Charles Lapointe, president and CEO of Tourisme Montréal. "The Touché PHD agency clearly demonstrated that not only does it personify this vision, but that its dynamic team would exceed the expectations of our organization."