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Burger King promotes chicken tenders

Burger King Restaurants of Canada has begun a national coupon campaign to promote the launch of a new chicken tenders menu item. The campaign depicts the product as ideal for sharing with others, using the tagline, "Go ahead and share. We'll make more." Approximately two million coupons will be distributed by mail to residences nationally during the initiative. "With the introduction of the new chicken tenders we are excited to offer this campaign to our customers across Canada," said Cameron Loopstra, senior marketing manager at Burger King Canada. "It is our hope that guests will embrace a new found shareability with family and friends."

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