Crucial Interactive of Toronto has signed an advertising sales representation agreement with ERenovate. Crucial will be the exclusive Canadian representative for the company's social websites, including ERenovate.com, CasaGuru.com and SteveMaxwell.ca. "This decisive move accelerates our strategy and positions us to win by offering contextual, integrated advertising solutions to home industry brands looking to reach in-market homeowners and accredited pros," said ERenovate CEO Tom Cordeiro. "Along with Crucial's approach to presenting integrated advertising solutions, the strategic benefits of combining two complementary organizations expands our access to new market opportunities. This alliance advances our leadership position and helps us to shape the home vertical for years to come."