Beam Global Canada promotes Courvoisier
By Adnews Staff
Beam Global Canada has begun a promotion supporting the launch of its Courvoisier 12-year-old and 21-year-old cognacs, which the company called the first age-branded cognacs to be sold in Canada. "The Connoisseur Collection further demonstrates the revolutionary spirit that has become synonymous with the Courvoisier brand," said assistant brand manager for Courvoisier Canada Deepti Gurkar. "Our decision to release two Cognacs with their age noted on the bottle symbolizes another leap into the future while still paying homage to the craftsmanship that has made this brand so iconic." During the initiative, the company's director of spirit quality control and global brand ambassador Pierre Szersnovicz will participate in a national series of on-premise visits to establishments, as well as tasting seminars for media and beverage industry professionals and retail appearances. The tour will run from Aug. 22 to Sept. 1 and will visit Montreal, Ottawa, Toronto, Winnipeg, Calgary and Vancouver.