Ryerson University begins continuing education campaign
Ryerson University in Toronto has begun an advertising campaign for its G. Raymond Chang School of Continuing Education. This campaign, called "Own Your Future," is intended to promote the school as a way to maintain or get a competitive advantage over their peers and to differentiate the school among other options for adult learning during the six to eight weeks prior to the start of the next term. The campaign consists of subway and transit shelter ads, radio commercials, digital billboards, online promotion and street activities aimed primarily at commuters in the Greater Toronto Area. The campaign was developed in association with Toronto-based Ryan Edwards Communications.