Caber Sure Fit hires Apex Public Relations
Home decor company Caber Sure Fit has retained Apex Public Relations of Toronto as its public relations agency of record. Caber Sure Fit produces mattress covers and slipcovers for sofas and chairs. The assignment includes brand profiling, media relations, blogger relations and consumer engagement. "We want Canadians to understand how Caber's extensive product offering can enhance their daily living spaces," said Christine Ufniak, vice-president of marketing and innovation at Caber Sure Fit. "We chose Apex as our partner based on their solid track record with lifestyle brands, creative approach and fresh thinking."