Fido conducts trade-in campaign
Fido has begun a mass marketing campaign to support the launch of a new program called FidoTrade which allows customers to trade-in used cell phones for credit towards the cost of a new phone activation or renewal of service. The campaign consists of 30-second television commercials, out-of-home advertising and online banners developed by Bos of Montreal. The television creative depicts a man attempting to exchange his phone at another store. The campaign will run until Sept. 25.