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Princess Margaret Hospital retains The Collective

The Collective of Toronto has been retained by Princess Margaret Hospital to conduct event planning for its "Booby Couture" fundraising event on Aug. 18. "This is more than client work," said Isabela Palanca, interactive project manager at the The Collective. "This is a very personal cause to all of us. We aren't just honouring those who have lost the battle to cancer. We are celebrating the survivors."

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