Ontario College of Art & Design University retains Endeavour, Devon
The Ontario College of Art & Design University of Toronto has hired Endeavour Marketing and Devon Group to develop a new marketing campaign. The two firms will create a marketing and media relations campaign intended to raise awareness of the school as well as its history and future potential. The agencies were hired in a competitive tendering process involving an unknown number of firms. "With a rich history spanning 135 years, OCAD U is enjoying a period of strategic growth, with renewed partnerships, a new visual identity and growing recognition as Canada's university of the imagination," said Carole Beaulieu, the school's associate vice-president of university relations. "We are excited to partner with two agencies with such depth of experience in Ontario's cultural and university sectors."