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Bautista signs endorsement agreement with Booster Juice

Juice and smoothie chain Booster Juice has signed an endorsement agreement with professional baseball player Jose Bautista. For the next year, Bautista will participate in the company's national and international marketing communications efforts. This will include 15- and 30-second television commercials that will also be displayed in stores, as well as a national billboard campaign, additional in-store materials and personal appearances. "I chose Booster Juice as my first endorsement partner because of what they stand for," said Bautista "They are committed to helping Canadians live well with a focus on fun, fitness and great tasting, healthy products. I can't wait to help inspire Canadians to live an active and healthy lifestyle, something that Booster Juice tries to promote every day. Booster Juice helps me stay energized throughout the baseball season, and I am really looking forward to educating Canadians about the positive choices they can make to lead a healthy life."

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