Sponsorship roundup
By Adnews Staff
Toronto-based CIBC has signed-on as a sponsor of the 2011 Corporate Canada Cricket Club's Mayors' Cricket Festivals, which will take place in three Greater Toronto Area communities this summer: Ajax, Brampton and Mississauga. The events are intended to promote the game of cricket. "Cricket is one of the most popular sports in many parts of the world, from the Caribbean, to Europe, to South Asia, so it's no surprise that it has a huge following in a place as cosmopolitan as the Greater Toronto Area," said Stephen Forbes, executive vice-president of marketing and communications at CIBC. "We are very committed to supporting events that are important to CIBC clients and employees and to the diverse communities we serve."
Bottled water company Fiji Water will return as a sponsor of Tennis Canada's Rogers Cup tournament for a fifth year next month. As part of the sponsorship, the company will participate in a contest promotion in association with Sweetspot, the winner of which will receive a seasonal supply of water and a $750 gift certificate from eyewear sponsor Iris. Fuji will also conduct a variety of sponsored giveaways with local media outlets, backed by in-store displays in Toronto and Montreal. The brand will also have a presence on the courts and at concession stands during the events. "Fiji Water is thrilled to celebrate five years of supporting one of Canada's most exciting and prestigious annual sporting events," said Alvin Archambault, general manager of Fiji Water Canada. "We've received great feedback from players and fans throughout this partnership and look forward to enhancing attendees' on-site enjoyment of the tournament and bringing the Rogers Cup experience to tennis lovers around the world."