Sequentia Environics forms association with Reddit
Sequentia Environics of Toronto has formed an association with New York-based website Reddit.com to develop branded communities for companies wanting to interact with Reddit users for product feedback, market research and innovation. "After building over 100 communities for companies across the globe, we've distilled the right strategy and support elements for successful community engagement," said Jen Evans, chief strategist at Sequentia Environics. "We are excited to partner with Reddit to give their members opportunities to influence the leading companies in every industry, and give these companies a direct dialogue with the Reddit community." Reddit, which attracts approximately 18 million unique visitors per month, is owned by Condé Nast.