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Jamieson Laboratories hires Quizative

Toronto-based nutritional supplement company Jamieson Laboratories has retained Quizative, also based in Toronto, as its agency of record. The assignment includes traditional and digital brand advertising. Quizative first worked for Jamieson in 2010, when it redesigned the company's website. The agency has since handled several other projects for the firm. Quizative is currently developing a campaign of 10- and 30-second television commercials in French and English to begin in the fall, expanding to other media later in the year. "Quizative has proven that they understand our business and our customers and can develop effective strategic messaging combined with compelling creative," said Vic Neufeld, president of Jamieson Laboratories. "We look forward to evolving the way in which we communicate our brand to Canadian consumers who seek the very best quality of vitamins and supplements available."

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