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Toronto-based online travel company has undertaken a rebranding and begun its first national advertising campaign. The rebranding consists of a new logo and the tagline, "Search no further." The campaign consists of radio, newspaper, online and out-of-home advertising in Toronto, Calgary, Edmonton, Vancouver and Montreal, as well as social media activities. The program was developed by Leo Burnett of Toronto in association with Vizeum. Public relations are being handled by Pointman Public Relations. "We've won a loyal base of customers by delivering the best selection of airfares and the lowest prices online," said Gail Rivett, chief marketing officer at "Now we'll reach out to millions of new customers with an original and humourous national ad campaign that reflects our personality of innovation in the Canadian travel marketplace."

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