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Newfoundland and Labrador Tourism conducts Toronto street campaign

Late last week, Newfoundland and Labrador Tourism conducted a three-day street promotion in downtown Toronto. For two hours on each night, images of icebergs, whales and other nature spectacles were projected on buildings. Free popcorn was also distributed to viewers. The campaign was intended to communicate to Toronto residents that a trip to Newfoundland and Labrador is a way to escape the heat and humidity of the city in summer.

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