National Arts Centre Orchestra hires Colour
By Adnews Staff
The National Arts Centre Orchestra has retained Colour of Halifax to promote its fall tour of Atlantic Canada. The agency won the account in a request for proposals process involving an unknown number of firms. "Throughout the proposal process, we were impressed with Colour's ideas and their commitment to co-creation," said Diane Landry, director of marketing for the National Arts Centre. "We're delighted to be engaging an Atlantic Canadian team in promoting the NAC tour. We are looking forward to working with Colour on promotional and marketing materials that will augment and heighten the artistic vibrancy and excitement surrounding this tour." The tour will take place from Nov. 14 to 25 in Nova Scotia, Newfoundland, Prince Edward Island and New Brunswick.