Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

World Society for the Protection of Animals begins street campaign

The World Society for the Protection of Animals Canada will begin a street campaign in Toronto today intended to raise awareness of the nearness to extinction of the bonobo. During the week-long initiative, a promotional worker in an ape costume will wander the streets of the city's financial district, ostensibly looking for its missing child. The full one-month campaign will make use of lost-dog-style posters describing the risk of extinction to apes, bears and whales. The campaign was developed by Mango Moose Media of Toronto. "The extinction of the bonobo is a very real possibility in our lifetime," said the society's executive director Josey Kitson. "We want to draw attention to this fact and to the needless suffering endured by bears and whales around the world. People need to know what is happening and how they can stop it."

« Back Next »

Related stories Comments