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Kobo begins Kelly Cutrone contest

E-reader company Kobo has begun a contest promotion in the US and Canada in association with television personality and author Kelly Cutrone. Until July 8, consumers can enter by visiting the Kobo Facebook page and submitting a short essay answering the question, "How has normal has gotten you nowhere and how are you ready to make new moves?" The winning essay will be chosen by Cutrone and the winner flown to Toronto for lunch with the author. "Kelly was recently in Toronto and expressed her love of Kobo as well as her desire to work with us in a way which would be truly meaningful for her fans," said Liz Ridout, vice-president of marketing at Kobo. "Kelly loves Canada and was keen to partner with Kobo on this content."

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