Canadian Hearing Society rebrands
By Adnews Staff
The Canadian Hearing Society of Toronto has begun a rebranding effort consisting of a new logo, colour scheme and website at <http://www.chs.ca>. The new branding is intended to better reflect the society's "Expertise on Your Terms" message and to represent the consumer groups, languages and services it offers. The new website incorporates more user-friendly features and content American Sign Language, la langue des signes québécoise, English and French. "Refreshing the CHS logo and a CHS rebrand are a result of a comprehensive strategic planning process that included extensive membership and community consultation," said board of directors chair Len Mitchell. "Our consumers play a key role in who we are and what we do. It is vital we continue to provide programs and specialized services here at CHS to meet the demands of our growing consumer base."