Burger King Canada breaks new campaign
Burger King Canada will break a new campaign today for its Double Stacker, Triple Stacker and Quad Stacker sandwiches. The 15-second television commercial depicts a group of "hungerologists" whose job is to help consumers diagnose their level of hunger and order the most appropriate burger. The national campaign will run in English and French for four weeks. The creative was adapted for Canada by Taxi 2, while Initiative Media handled media buying.