Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Honda Canada promotes power equipment

Honda Canada is in the midst of a consumer campaign for its power equipment division. The national campaign, developed by Tag Idea Revolution of Toronto, includes television, radio, print, online and direct advertising, as well as point-of-sale materials and a website. The campaign is intended to convey a "pride of ownership" message to potential consumers. "Honda's quality reputation speaks for itself but our campaign wanted to bring that quality message to those who live by a higher standard, one that would make them proud to own Honda's power equipment products," said Gabi Armstrong, executive vice-president of Tag Idea Revolution. The campaign will run until Aug. 31.

« Back Next »

Related stories Comments