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National Bank hires Vibrant Ideation & Marketing

National Bank Financial Group has retained Vibrant Ideation & Marketing to manage its on-site activities during the Luminato Festival in Toronto this week. National Bank, which is the title sponsor of the arts festival's First Night, hired Vibrant to develop a "brand experience" called the National Bank Mobile Hub. Festival attendees can contribute to a piece of art on a large light board and enter a contest called "Luminous Creations," the winner of which will receive an art-themed trip to New York.

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