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Swiss Herbal breaks Route of Change campaign

Swiss Herbal Remedies will begin a series of street promotions for its Swiss Natural line of health supplements today in Toronto. The campaign, called "Route of Change," was developed by Tag Idea Revolution of Toronto. During the three-day initiative, promotional workers will conduct a series of giveaways and special activities such as hula hooping. The campaign will be supported by a website at <>. "Engaging with consumers in a way that shows them how great something natural can make them feel drives home the message in a fun yet meaningful way," said Gabi Armstrong, executive vice-president of Tag Idea Revolution.

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