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Rogers readies Sportsnet magazine

Rogers Media of Toronto will launch a new national bi-weekly sports publication called Sportsnet magazine in the fall. The magazine will be published 26 times a year with an initial circulation of 100,000 copies. The content will consist of regional and national sports analysis and news. "Sportsnet magazine will be Canada's leading source for in-depth perspective and inside reports on hockey, baseball, football, soccer and MMA to name just a few," said Ken Whyte, executive vice-president of consumer publishing at Rogers. "There's a unique audience experience that only magazines can provide and when you combine that experience with the unmatched reach and power of Sportsnet's broadcast and digital platforms, you get a winner for both the fans and the advertisers."

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