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CIBC begins Indian film awards campaign in Toronto

CIBC has begun a marketing campaign at Toronto Pearson International Airport as part of its sponsorship of the 2011 International Indian Film Academy Awards. The creative consists of 35 large banners and column wraps in the arrival areas of Terminal One and Terminal Two depicting the themes of "Culture, Creativity and Glamour." The campaign will run until the end of June. "This campaign is all about greeting our international visitors and welcoming them to Toronto and to the 2011 IIFA awards, and the airport is our first opportunity to welcome them," said Veni Iozzo, senior vice-president of marketing at CIBC. "The IIFA Awards in Toronto is a major international cultural event that is expected to draw more than 40,000 people to Toronto. With our airport campaign, we wanted to make sure the CIBC and Toronto Pearson welcome to these visitors is equally impressive."

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