Diamond Integrated Marketing buys Jetstar Group
By Adnews Staff
Diamond Integrated Marketing of Toronto has acquired The Jetstar Group, also based in Toronto. The operations, account management, creative, strategic and business development services of the two companies will be consolidated into one firm. Jetstar CEO Andrew Turner and executive vice-president of client service Kevin Durkee will join Diamond as consultants. No financial details are available. "The experiential marketing industry is evolving as brands continue to look for ways to interact and establish personal connections with consumers," said David Diamond, president of Diamond Integrated Marketing. "With the new acquisition of The Jetstar Group, Diamond can optimize our expertise and continue providing clients with innovative and unique solutions."