Wolf Blass Wines retains Yield
Wolf Blass Wines has hired Yield of Toronto to develop a wine-tasting application for smartphones. "Wine drinkers are quite interested in the differences between grape varietals, but find formal wine tastings a bit daunting," said Yield creative director Chris Torbay. "We created an app that's informative, but still a lot of fun. You put your smartphone on the table next to your two glasses of Wolf Blass, and the Wine Tutor does the rest. People can share the experience with friends at home, or at a bar or restaurant. Two glasses of wine and the app and you’re all set." The application is being promoted in-stores, as well as through wine magazines and websites.