Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Bank of Montreal begins Uncover the Rewards campaign

BMO Bank of Montreal has begun an out-of-home marketing campaign called "Uncover the Rewards" at Pearson International Airport in Toronto. The installation, developed by Monster Media, consists of a 12-by-7.5 foot electronic display in the departure area of Terminal One that travelers can use to play an interactive memory game. The display also offers a credit card loyalty points calculator and other information promoting the company's World Elite MasterCard. "The sheer scale of the installation gives the display a fantastic presence for our World Elite MasterCard and for the BMO brand," said Su McVey, marketing vice-president at BMO. "It's a creative and effective way for us to build awareness amongst a key market segment, frequent travelers, about BMO World Elite's superior travel benefits, using touch screen technology on a grand scale. The game provides travelers with an engaging way to get to know us a bit better. Customers become engaged in the game and walk away with a much more immediate sense of if and how BMO World Elite MasterCard fits their travel needs."

« Back Next »

Related stories Comments