Carlsberg sends more work to Espresso
By Adnews Staff
Carlsberg Canada has retained Espresso of Toronto to conduct a Canadian media and marketing campaign for its Kronenbourg 1664 and 1664 Blanc beer brands. The initiative will include social media activities, followed by a traditional media campaign later in the year. Espresso has worked for Carlsberg Canada in the past on the company's sponsorship of the Toronto FC and several other communication projects. "Carlsberg has been a tremendous client for Espresso," said agency CEO Jacquelyn Cyr. "They're smart and willing to go after their market in new ways."