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CN Tower hires three agencies to promote EdgeWalk

The CN Tower has retained advertising agency Endeavour, branding firm Trajectory and public relations company Devon Group as its agencies of record for a new attraction called EdgeWalk. The attraction, which will open this summer, will allow visitors to walk on a circular ledge around the top of the tower's main pod, 356 meters above the ground. The three companies won the account in a review involving an unknown number of firms. "We're very excited to be working with Endeavour and Trajectory," said Lisa Tompkins, director of marketing and communications at the CN Tower. "Endeavour clearly has the passion and sizzle to take us to the next level with this extraordinary new attraction."

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