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Consumer Contact becomes Corsential

Toronto-based market research and data collection company Consumer Contact has rebranded itself as Corsential. The name will serve as an umbrella brand for the company's various division, including Customer Experience Reporting (formerly Loyalty Monitor), closed-loop performance management and data collection services. The new branding also includes a new logo and website. "The name Consumer Contact had its roots in our early consumer-focused offerings and served us well for nearly 40 years," said Derek Bildfell, the company's president and CEO. "However, the company has evolved to the point where the name no longer reflects our entire business or strategic direction. Today we provide business-to-business as well as business-to-consumer services. Our new name and visual identity better represent our activities and our future."

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