Two Oceans breaks Canadian campaign
South African winery Two Oceans has begun a marketing campaign in Canada intended to raise awareness of the brand. The campaign consists of outdoor billboard advertising in Ontario, 10- and 15-second closed-captioning television advertising on various cable and network channels, as well as national media relations. The campaign was developed by Jungle Media of Toronto in association of with The Bester Burke Slingers Group of South Africa. Media relations are being conducted by Your Brand Integrated Marketing Communications of Markham, ON. "I am very pleased that our new campaign continues to highlight the special place where our wines are created," said Two Oceans senior brand manager Chris Staresinic. "The geography, climate and Two Oceans' renowned winemaking heritage that we have in South Africa are at the very heart of what sets our wines apart."