Canadian Tire introduces Driver
Canadian Tire has launched a new automotive catalogue called Driver. The 76-page catalogue will be printed semi-annually in the spring and fall. It will contain product information and automotive editorial content. Two and a half million copies will be printed and distributed through Canadian Tire stores and mailed directly to some customers. An online version has also been produced at <http://autocatalog.canadiantire.ca>, which will include how-to videos and advice from car experts. "Part educational and part inspirational, Driver is a fresh, modern approach to helping Canadians get the most out of their driving experiences," said Andrew Davies, automotive vice-president of Canadian Tire. "The launch of Driver not only provides Canadians with a new and innovative resource to help them get more mileage out of their cars, but it’s also a demonstration of the commitment that Canadian Tire has made to renew our automotive business."