XM Satellite Radio Canada releases new commercial
XM Satellite Radio Canada has released a 30-second television commercial tied to Mother's Day. The animated ad, which is airing nationally, was developed by Toronto-based Field Day. The creative depicts a woman experiencing "delight and peace of mind" as she drives to yoga class. The ad also directs viewers to the XM website to sign-up for a free 14-day trial. This is the third execution in an ongoing series. "All three ads playfully demonstrate the brand positioning developed by Field Day that XM enhances every journey," said Field Day creative director Andrew Arntfield.