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Burger King breaks Angry Whopper campaign

Burger King Restaurants of Canada will released a new radio commercial today promoting the relaunch of its Angry Whopper sandwich. The ad, developed by Taxi 2, depicts ways to dissipate rage, with bleep sounds related to non-angry ideas such as unicorns, ponies and rainbows. The ad is part of a national campaign that also includes online materials and television commercials. Media buying was conducted by Initiative Media.

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