Award show roundup
By Adnews Staff
The Canadian Public Relations Society Toronto conducted its annual Achieving Communications Excellence Awards this week, recognizing achievement in Canadian public relations campaigns. The PR Campaign of the Year award went to Strategic Objectives and Yum Canada for their KFC Canada Double Down campaign. This campaign also won a gold award in the New Product or Service Launch category. The Best Creative PR Campaign was won by Edelman Canada for its Red Bull Crashed Ice 2010 initiative. This campaign also won a gold award for Best Use of Media Relations (Budget over $50,000). Other gold winner in this category included Fleishman- Hillard, Wal-Mart Canada and Apex Public Relations and Morin Relations Publiques, and Faye Clack Communications. In the Under $50,000 Media Relations category, gold awards went to Apex and UPS Canada, Energi PR, Argyle Communications, Environics Communications and PraxisPR. Paradigm Public Relations and Boom Marketing also won a gold award in the New Product category for their Schick Quattro for Women TrimStyle campaign. Community Relations Campaign of the Year gold awards went to Weber Shandwick Canada and Best Buy, as well as Women's College Hospital. Sequentia Environics received gold awards in the Best Digital Campaign of the Year and Best Use of Communication Tools categories for its Globe Catalyst campaign. Brand Development Campaign of the Year gold awards went to Environics, Sequentia and Free For All Marketing for The Globe and Mail redesign initiative, and to Future Shop. Lawrence Stevenson was named PR Professional of the Year.