One to rebrand
By Adnews Staff
ZoomerMedia of Toronto will rebrand its One specialty channel on May 1. The redesign includes a new visual style, a new logo, a new website and a new programming schedule. The channel will also offer a free preview for the month of May. One specializes in shows about yoga, meditation, weight loss, fitness, sex, relationships, natural health, nutrition and alternative medicine. "The Brand New One is our first property positioned to span all generations from zero to Zoomer," said ZoomerMedia founder Moses Znaimer. "Everyone wants to look good, feel fit, think smarter, love better. It's been only a few weeks since we acquired full ownership of the channel and already we’re moving at full speed to add the zip we've injected into all our other media."