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Pinnacle Foods Canada hires Jetstar Group

Pinnacle Foods Canada has retained The Jetstar Group of Toronto to promote its Swanson Skillet Meals line of frozen dinners. The five-week campaign, aimed primarily at mothers, will consists of product sampling activities at retail stores, commuter locations, schools, public events and garden nurseries. The effort will also include wrapped branded vehicles and product demonstrations. "This new line of products needed a new way break through," said Dan Hua, vice-president of marketing at Pinnacle Foods. "Jetstar knew how to engage consumers and they've developed a great program for us."

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