Olive Media introduces new online advertising service
By Adnews Staff
Olive Media of Toronto has formed an association with Magnetic of New York to offer a new online advertising service. Olive's clients will now be able to display ads based on keywords matched to the search history of a given user. "We are delighted to be working with Magnetic exclusively in Canada," said Kristie Painting, vice-president of sales and marketing at Olive Media. "The product offers advertisers a high level of flexibility in extending their search strategy through new publisher data. The performance lift is impressive, and all advertising runs on the brand-safe Olive Brand Response network that our advertisers already trust. It also offers us an opportunity to better monetize our publisher inventory. In a market where advertisers are more time-pressured than ever before, it's another great tool for our full service offering."