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NADbank releases 2010 Readership Study

Toronto-based NADbank has released its 2010 Readership Study. It includes data for 82 Canadian newspapers in 53 markets, two Detroit newspapers and 60 community newspapers in 33 markets. The study results show that 15 million adults read a daily newspaper or visited a newspaper website each, week up from 14.7 million in 2009. Of respondents, 73% read at least one paper each week, while 22% visited a website each week. In Winnipeg, 83% of adults read either a printed or online edition of a daily newspaper each week. The figures for other markets are 83% in Vancouver, 80% in Ottawa-Gatineau, 80% in Quebec City, 79% in Calgary, 78% in Montreal, 77% in Hamilton, 77% in Edmonton 76% in Toronto and 73% in Kitchner. Among multi-market daily newspapers, The Globe and Mail had a daily readership of 948,000 across 49 markets. The National Post had 414,000 daily readers in 49 markets. The Toronto Star had 1.17 million readers in 19 markets. The Toronto Sun had 628,000 readers in 15 markets.

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