Vincor Canada retains Bensimon Byrne
Vincor Canada has appointed Bensimon Byrne of Toronto as agency of record for its Jackson-Triggs brand of wines. Bensimon Byrne won the account in a competitive review involving an unknown number of agencies. The assignment includes brand positioning, communication development, strategy, creative and media work. "Bensimon Byrne's experience in the beverage category coupled with their ability to identify new opportunities to grow our brand established them as an ideal partner for Vincor Canada," said Diana Pawlik, marketing vice-president at Vincor. "We're confident that Bensimon Byrne's expertise and integrated approach will drive the growth of the Jackson-Triggs brand to new heights."