Transat Tours Canada hires Cossette
Transat Tours Canada has retained Cossette of Montreal to provide marketing and communications support for its Vacances Transat, Air Transat and Nolitours brands in Canada. Cossette won the account in a request-for-proposals process involving 13 agencies. "We selected Cossette because it is a totally integrated agency, with experts in every discipline, which is also distinguished by its extraordinary digital offer," said Annick Guérard, vice-president of marketing and web commercialization at Transat Tours Canada. "We were also looking for an agency with deep knowledge and vast experience in the pan-Canadian market. Cossette is already servicing several clients successfully in this way."