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PepsiCo conducts campaign for Trop50

PepsiCo Beverages Canada has begun an advertising campaign for a new Tropicana product called Trop50. The vitamin-enhanced juice line is being promoted with three English-language television commercials featuring actress Jane Krakowski. The French-language campaign consists of print advertising in women's lifestyle publications. The initiative also includes digital advertising and media sponsorships, including with Breakfast Television. "Trop50 vitamin enhanced juice beverages are really about giving consumers more of what they want and less of what they don't, and the creative marketing campaign speaks to that in a fun, entertaining way," said marketing vice-president Sassan Jahan. The campaign was developed by BBDO Toronto, with digital work handled by Proximity, media buying from OMD Canada and public relations by PraxisPR.

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