Beiersdorf Canada promotes 100th anniversary of Nivea
Speed Promotions of Montreal recently conducted a campaign for Beiersdorf Canada in support of its Nivea line of skin care products on the 100th anniversary of the brand. The national campaign included a "pop-up store" in Toronto, as well as contests, sampling programs, traditional media programs and social media activities. The "Nivea Haus" store operated in Toronto from March 18 to April 5, offering consumers access to a range of Nivea products as well as a "Nivea Skin Analyzer" to determine their skin type. Visitors could also enter a draw for a prize package consisting of skin care consultations, spa trips, and access to a personal chef and trainers. The promotion also included online materials at Nivea.ca, as well as direct mail in Montreal and Vancouver.