Intuit promotes TurboTax
Software company Intuit is conducting an out-of-home campaign during the month of April for its TurboTax tax return preparation products. The initiative includes a display called the TurboTax Refund Ticker at Yonge and Dundas Square in Toronto. The ticker displays a continuously updated count of the amount of money Canadian TurboTax users can expect to receive as tax refunds this year, as well as the difference between this amount and the total for users of competing products. The promotion also includes online ad banners and a web-based version of the ticker at the Intuit website.