Timex Group Canada hires Paradigm Public Relations
Watch maker Timex Group Canada, based in Markham, ON, has retained Paradigm Public Relations of Toronto as its public relations agency. The assignment includes communications support for Timex brand watches in the style, sport and outdoor categories, as well as for the Marc Ecko and Nautica product lines. Activities will include media relations, event planning, promotions and corporate partnerships. "We were looking for an agency partner who combined strong consumer and fashion experience with a keen understanding of a multi-faceted brand like ours," said Paul Sine, marketing voce-president at Timex Canada. "Paradigm's creativity and ability to deliver a range of services from event planning to media relations make them the right partner for us."