Natrel conducts hockey camp contest
Milk company Natrel has begun a contest promotion that will send eight children to the Montreal Canadiens Hockey School at a week-long summer camp in Brossard, QC. Natrel is the official milk sponsor of the Canadiens. Consumers can enter the contest at <http://www.go-camp-hockey-natrel.com> until June. The contest is being promoted with two 30- and 10-second radio commercials in English and French, as well as special packaging. The ads were developed by JWT Montreal. Media planning is being handled by Bos.