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Natrel conducts hockey camp contest

Milk company Natrel has begun a contest promotion that will send eight children to the Montreal Canadiens Hockey School at a week-long summer camp in Brossard, QC. Natrel is the official milk sponsor of the Canadiens. Consumers can enter the contest at <> until June. The contest is being promoted with two 30- and 10-second radio commercials in English and French, as well as special packaging. The ads were developed by JWT Montreal. Media planning is being handled by Bos.

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