Canadian Real Estate Association begins new campaign
The Canadian Real Estate Association has begun a new national advertising campaign intended to portray the ways in which realtors help people with the buying and selling of homes. The television commercial recreates the story of "The Old Woman Who Lived in a Shoe" in a modern-day documentary style. The campaign also includes consumer testimonials at the website <http://www.howrealtorshelp.ca>, in which recent home buyers and sellers describe their experiences with realtors. The site also includes a longer version of the commercial. "Just as peoples' requirements for a home are incredibly diverse and varied, so too is the knowledge, expertise and services of the realtor working for them," said association president Georges Pahud. "Whatever your needs, a realtor can help."